Privacy policy

Privacy Policy

Last updated: 28 August 2026

Wildflower Frames respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use and protect your personal information when you visit wildflowerframes.nl, contact us or place an order.

1. Who We Are

Wildflower Frames is operated by Emma Sullings Styling & Design, registered in the Netherlands.

Chamber of Commerce (KvK): 53102177
Email: info@wildflowerframes.nl
Address: Jeroen Boschlaan 10, 5151 SP Drunen, The Netherlands

For the purposes of the General Data Protection Regulation (GDPR/AVG), we are the controller of your personal data.

2. Personal Data We Collect

Depending on how you use our website or services, we may collect:

  • Your name, address, email address and telephone number
  • Billing and delivery information
  • Information relating to your order, including the products or flower preservation service you have selected
  • Communications you send to us, including enquiries and customer-service correspondence
  • Payment and transaction information
  • Technical information such as your IP address, browser, device information and information collected through cookies
  • Marketing preferences, where applicable

Payments are processed through third-party payment providers. We do not directly store your complete payment-card details.

3. How We Use Your Personal Data

We may use your personal data to:

  • Process, create and deliver your order
  • Provide our wedding, memorial and other flower preservation services
  • Communicate with you regarding your flowers, artwork or order
  • Arrange payment, shipping and delivery
  • Respond to enquiries and provide customer service
  • Maintain our business, tax and accounting records
  • Protect our website and business against fraud or misuse
  • Improve our website and services
  • Send marketing communications where you have consented to receive them

4. Legal Basis for Processing

We process personal data only where we have a lawful basis to do so. Depending on the circumstances, this may include:

Contract: where processing is necessary to fulfil your order or provide the service you have requested.

Legal obligation: where we are required to retain or process information to comply with Dutch or EU law.

Legitimate interests: where reasonably necessary to operate, protect and improve our business and services, provided those interests do not override your privacy rights.

Consent: where you have given us permission, for example for certain marketing communications or cookies.

5. Sharing Your Personal Data

We may share personal information with trusted service providers where necessary to operate our business, including:

  • Shopify and other website or hosting providers
  • Payment providers
  • Postal and courier companies
  • Email and communication providers
  • Accounting, administration or professional service providers
  • Government, regulatory or legal authorities where required by law

We only share information where necessary and expect service providers handling personal data to protect it appropriately.

6. International Data Transfers

Some of the service providers we use may process personal data outside the European Economic Area (EEA).

Where personal data is transferred internationally, we take appropriate steps to ensure that it is protected in accordance with applicable data-protection law, including the use of recognised safeguards where required.

7. How Long We Keep Your Data

We retain personal data only for as long as necessary for the purpose for which it was collected and to meet our legal, tax and accounting obligations.

Certain financial and transaction records may need to be retained for the periods required under Dutch law.

Information used solely for marketing purposes will be retained until you unsubscribe or withdraw your consent, unless another lawful reason for retaining it applies.

8. Your Privacy Rights

Under the GDPR, you may have the right to:

  • Request access to your personal data
  • Ask us to correct inaccurate information
  • Request deletion of your personal data where applicable
  • Restrict or object to certain processing
  • Request transfer of your data where applicable
  • Withdraw consent where processing is based on consent

To exercise your privacy rights, contact us at info@wildflowerframes.nl.

You also have the right to lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens).

9. Cookies

Our website uses cookies and similar technologies to operate the website, remember preferences, understand how the website is used and, where applicable, support marketing.

Some cookies are necessary for the website to function. Other cookies may require your consent.

You can manage your choices using the Cookie Preferences option available on our website.

This is particularly important because the Dutch Data Protection Authority says tracking cookies require prior information and consent; simply referring visitors to a privacy policy isn’t sufficient. 

10. Marketing

If you subscribe to our emails, we may use your email address to send you news, product updates and other marketing communications.

You can unsubscribe at any time using the unsubscribe link included in our emails or by contacting us.

11. Security

We take appropriate technical and organisational measures to protect personal information against loss, misuse, unauthorised access, alteration or disclosure.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our website, services or legal obligations.

The latest version will always be published on this page with the date it was last updated.

13. Contact

If you have questions about this Privacy Policy or how your personal information is handled, please contact:

Wildflower Frames
Emma Sullings Styling & Design
Jeroen Boschlaan 10
5151 SP Drunen
The Netherlands

Email: info@wildflowerframes.nl
KvK: 53102177